Become impossible to ignore: consistent, value‑first owned‑channel presence keeps you top‑of‑mind and first‑to‑buy.
What Drives Opens
Large‑scale study of 5,765 campaigns finds cadence and segmentation materially influence open behavior; each send carries an opportunity cost.
- Opening effectiveness model; frequency and segmentation impact. Study
Strategic Persuasion
Email functions as a persuasive channel when touches are relevant and repeated, shaping consideration and intent.
- Email as a tool for strategic persuasion. Paper
Consumer Attitudes
Permission‑based, relevant email positively influences consumer attitudes toward brands and offers.
- Empirical study on email ads and consumer attitude. Study
Modernizing for Conversion
Contemporary guidance for improving conversions via message design, cadence, and measurement.
- Conversions on the rise: modernizing e‑mail. Article
- Growth Con attendee clip (short video). Video